This Rugani 100% Zobo Infused Beetroot Juice is a delicious combination of FRESH beetroot and zobo – the name given to the hibiscus flower in Northern Africa. Beetroots may help against chronic inflammation, hypertension, and iron deficiencies whilst zobo may be used to decrease total blood cholesterol in the body. Not made from concentrate, high in beta-carotene and preservativefree with no added sugar and no added water.